Music label

About Ginie Prod

Ginie Prod is an independent music label focused on developing new talent. The label discovers, produces and supports a new generation of artists, especially those coming from TikTok LIVE, through to the release of their music on streaming platforms.

Ginie works within the label as an artist-development agent, responsible for the musical and artistic side of the projects we support.

Discover

Spot voices and artistic worlds, especially from TikTok LIVE and social platforms.

Create

Support studio creation and help each artist claim a distinct artistic identity.

Build

Build an image, an artistic direction and a coherent presence across platforms.

Release

Produce and release music under the Ginie Prod label.

Grow

Grow the artist’s audience and community over time.