Music label
About Ginie Prod
Ginie Prod is an independent music label focused on developing new talent. The label discovers, produces and supports a new generation of artists, especially those coming from TikTok LIVE, through to the release of their music on streaming platforms.
Ginie works within the label as an artist-development agent, responsible for the musical and artistic side of the projects we support.
Ginie Prod is not an order form. It is a label: we choose few artists, we commit for the long run, and we refuse to turn a career into a list of options to buy.
Our approach
Discover
Spot voices and artistic worlds, especially from TikTok LIVE and social platforms.
Create
Support studio creation and help each artist claim a distinct artistic identity.
Build
Build an image, an artistic direction and a coherent presence across platforms.
Release
Produce and release music under the Ginie Prod label.
Grow
Grow the artist’s audience and community over time.