01
Real discovery
We come from LIVE and social platforms. We look for a voice, a world, a presence — not only a Spotify link.
Music label · TikTok LIVE talents
FROM LIVE
TO THE WORLD.
We don’t sell packages. We discover, produce and develop artists — from TikTok LIVE to the world’s streaming platforms.
A real label
Not a vendor. We sign and we build.
A human ear
Every demo is heard. No AI decides in your place.
Nothing to buy to apply
You send your music. We reply. No payment to submit.
Scroll to discover
Why Ginie Prod
A label builds careers. A tool sells options.
Many platforms deliver a file or pitch a playlist. We take an artist and build what does not exist yet.
02
Production & direction
Studio, identity, image. We do more than ship a finished master to forty platforms.
03
Long-term support
A release is not an order. It is a step in an artistic, community and streaming development.
Discography
Latest releases
First releases coming soon.
Roster
Our artists
Our first artist roster will be announced soon.
Our method
From LIVE to the world
Five label crafts, held by people. Not a checkout funnel.
- 01
Discover
We find voices where they start: TikTok LIVE, social platforms, stages. Not a form sent into the void.
- 02
Develop
Artistic direction, identity, image. We build a world — we don’t tick a package.
- 03
Create
Studio, production, care for the sound. A master is not a file to upload: it is a work to claim.
- 04
Release
We release under Ginie Prod, cleanly — Spotify, Apple Music, TikTok, YouTube and the rest — when the project is ready, not when a payment clears.
- 05
Grow
Streaming, community, TikTok: we develop the artist over time, not a two-week campaign.
Releases
Where the world listens.
When a project is ready, it goes out under Ginie Prod — streaming, social, download. Not an upload for sale.
- Spotify
- Apple Music
- YouTube Music
- Amazon Music
- Deezer
- Tidal
- TikTok
- Beatport
- SoundCloud
- Audiomack
And the other platforms that matter.
Starline Agency
Talent discovery, powered by experience.
Ginie also operates within Starline Agency, an environment dedicated to developing TikTok LIVE creators and talents.
A LIVE can reveal a voice.
We build what comes next.
Journal
Writing on the industry and TikTok talents
TikTok talents
From LIVE to a project: what TikTok actually changes
A LIVE is not a career. It is a first signal — and a signal still has to become a project.
August 18, 2026
Read the articleIndustry
What a label actually does
A label does not sell an upload. It chooses, it produces, it stays for the long run.
August 14, 2026
Read the articleTikTok talents
How to read a LIVE without mistaking the signal
Chat, gifts, room size: none of that tells you whether a voice will hold.
August 11, 2026
Read the articleFAQ
The questions that actually matter
Are you a label or a service vendor?
A label. Ginie Prod discovers, produces and develops artists. We do not sell distribution, playlisting or radio as add-on products.
Do I have to pay to send a demo?
No. Submitting is free. If a project fits the label, we talk — never behind a shopping cart.
What happens after I submit?
We listen. If the world speaks to us, we get back to you to go further: artistic direction, creation, release. If not, your catalogue stays yours.
Who do you work with?
Artists with a voice and a presence, especially those born on TikTok LIVE and social platforms, who want real development — not just an upload.
Do you guarantee playlists or streams?
No. Nobody serious can. We guarantee an ear, a direction, careful production and development over time.
Where does the music come out?
Under Ginie Prod, releases go to streaming and social platforms: Spotify, Apple Music, YouTube Music, Amazon Music, Deezer, Tidal, TikTok, Instagram, and more. We do not sell uploads as a product.
Submit a demo
You’ve got the sound.
Let us hear it.
No package, no payment. Send your world: we listen with care.