How to prepare a demo we will want to finish

We are not waiting for a tour-ready master. We are waiting to understand. Who is singing. What the song is saying. Where it wants to go. If those three points are blurred, nothing else catches up.

Send little. One or two tracks that represent you, not a folder to prove you exist. If everything sounds the same, pick the truest. If nothing sounds alike, it may be too early.

The link has to work. The file has to open. The message can be short. Tell us where you come from — LIVE, stage, bedroom — and what you are looking for. Not a legend biography. A situation.

Do not buy the illusion that a heavily dressed demo impresses more. We hear very quickly what was prepared to please a form, and what was recorded because it had to exist.

If you hesitate, listen to your demo as a stranger, on a phone, without looking at yourself. If you drop off at thirty seconds, so will we. If you stay, you already have the start of a file.